SynergyPlus Help Marketform To Relocate

Case study - October 2014


Having successfully worked with Marketform – a specialist Lloyd’s Managing Agency providing tailormade insurance solutions – in March of 2013, another opportunity arose in November 2013 to assist the company in a major office relocation project.

The challenge

To accommodate its growing business, Marketform decided to relocate. They found a modern, open plan, high-tech office in the heart of the city, to house all 170 UK-based staff. From both a staff and customer perspective it was very important to limit the risk of the entire telephony move, as well as ensuring a smooth transition from old to new. In doing so, limiting downtime and retaining the existing service numbers and contact details.

The Synergy solution

SynergyPlus was able to add value by proposing an established roadmap for service migration. Their proposal allowed Marketform to move to Session Initiation Protocol (SIP) trunking as part of an overall business continuity and disaster recovery strategy. During the planning phase,, SynergyPlus’ account director, Leon Penny, was able to bring a wealth of experience to facilitate this; resulting in the client successful migrating to SIP significantly in advance of the physical move. For Marketforms’ clients this meant that long standing Direct Dialling In (DDI) ranges, that enable callers to directly dial staff, were retained. This solution injected a valued flexibility and disaster recovery process into the business in the event of an outage and more importantly meant the office relocation ultimately came down to a relocation of hardware, with no need for physical installation of lines or onsite engineers. 

SIP is a very flexible protocol that has great depth, far beyond voice calls. SynergyPlus’ technicians were able to provide an SIP trial, to ensure the client could trust the service and minimise any risk to the business of an immediate move. Following a successful trial, a seamless migration to SIP including the DDI range number port was completed. Only pre-informed stakeholders were able to notice the migration had taken place. David Gissinger, Head of IT at Marketform, said: “The SIP migration was thoroughly seamless and the call quality blew their expectation out of the water.” The SIP migration delivered an additional 20 per cent cost saving.

Data connectivity

Following successful projects, Marketform invited SynergyPlus to provide pricing on data connectivity for the new office. As the address was not finalised, SynergyPlus put forward a flexible solution. Taking into account the tight timescales, an agreement whereby SynergyPlus would place orders which could be cancelled, without penalty, up to and including the point of survey. While leases were being finalised, this was a no-risk option for the client.

SynergyPlus secured an order for a fully resilient, 100 per cent uptime data service, utilising two different carriers, which in this case were COLT and BT Openreach, to two different exchanges from two different PoPs. This minimises the risk of any downtime and helps deliver on tight timescales, as there are two opportunities of getting a quick install with either provider.


A key benefit of working with SynergyPlus on Ethernet data connectivity and SIP is their ability to provide clients with private IP connections to their highly resilient SIP provider. A private connection ensures that calls do not “bump” over the public internet and are delivered, securely, straight to the SIP provider. The registration of two IP exchanges offers a high level of resilience, because if one exchange fails the other is automatically assigned, at network level, to allow the business to function as normal.

SynergyPlus value the strong relationship it has developed with Marketform and were keen to obtain feedback. Mr Gissinger said: “The challenges and complications of moving an entire firm are immense but having the telephone migration completed ahead of time, leaving us with a ‘switch off’ at one location and ‘switch on’ at the new location was a fantastic approach, derisking this whole aspect of the office move. The team at SynergyPlus should hold their heads high as they have delivered exactly what they said they would – on time and on budget.”

Click here to view the previous project we completed with Marketform

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