"Communication companies are an increasingly attractive alternative for businesses looking for added value, high availability cloud services", said analyst Mark Giles.

“They are coming to cloud from a managed service point of view. They are making substantial investments in cloud, in building datacentres”, he said.

Communications companies are differentiating themselves from other cloud providers by offering to manage both cloud services and telecommunications for business clients, as part of a high-availability package.

“For solutions based companies such as SynergyPlus, it’s the fusion between IT and telecoms, the Cloud combines the two because it is very dependent on the network” said Leon Penny, Director of SynergyPlus.

As part of the package, communications companies generally provide monitoring services to give businesses feedback on the performance of their cloud service. This means clients do not need to invest in their own monitoring services. Telco’s work to a more robust service level agreements (SLAs) around cloud, and more likely to provide customisation that might include public and private cloud, as well as consulting services.

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